Case history

VTM – Vehicle and Transportation Technology Innovation Meetings

The Scenario

On 27th and 28th November the OGR of Torino hosted the first edition of VTM – Vehicle and Transportation Technology Innovation Meetings, the business convention that traced the future of mobility. The event was promoted by Regione Piemonte and Chamber of Commerce of Torino and organized by ABE in collaboration with Ceipiemonte. More than 250 companies and worldwide experts met in Piemonte, historical cradle of the Italian automotive, sharing ideas, projects and strategies to face the big revolution on autonomous vehicles, electric vehicles, new mobility models and digital transportation system.

The Challenge

Mailander supported the client with the goal to tell and enhance the importance of VTM on Italian and foreign media. The strategic approach was formed by an articulated three-level communication plan: international, national and local press. Thanks to a focused action based on quality – putting the event at the centre of a wide system of promotion towards the business community and automoti ve, transport and innovation sectors – VTM had a very wide echo on traditional and digital media, with a coverage of more than 150 press releases on the main media in Italy and abroad. These results testify how the productive and economic system in Piemonte is at its best, in addition to the work of media relations and press office of the Mailander team.