Case history

Porsche – 70 years.

The Scenario

On June 8, Porsche celebrated its 70-year history with the Sports Car Together Day all over the world.
Relazioni Digitali by Mailander followed the planning and communication of the event ‘Porsche 70 years’ in Turin with ERRE ESSE CENTRI PORSCHE. A live communication event for cars of excellence during the Salone dell’Auto di Torino. A parade of over 150 Porsche cars and a moment of party in an amazing setting: Torino from the 6th to the 10th of June at Parco Valentino, one of the most anticipated events in the city.

The Challenge

Make the Porsche Lovers interact with the event thanks to the Social Wall, a web platform that – animated by the official hashtags #sportscartogetherday #myporschetorino – gave a glimpse of the world of Porsche in real time through the Instagram and Twitter posts of brand enthusiasts all over the world. A live projection with music, a contest for the best photo of the Mole Antonelliana lit up with the Porsche logo.
Involve a selected target of customers and prospects thanks to a dynamic format.