The Scenario

An international leader in the automotive industry, one of the most renowned Italian engineering and design jewelers, known throughout the world for its know-how at every stage (design, product and process engineering). Pininfarina, registered and publicly traded on the Borsa Italiana, has been supported by Mailander since 2002 through growing process, repositioning, reorganization and corporate and financial restructuring; supporting that continues in the new course, which began in December 2015 with the integration agreement with the Mahindra & Tech Mahindra group.

The Challenge

Enhance the reputation, the business model, and relaunch of one of the biggest brands in Made in Italy that becomes even more prominent internationally. Create great attention, on offline and online media, around the novelties presented at the Geneva Motor Show, with a focus on Emerson Fittipaldi’s “one off” EF7, and at the Shanghai Auto Show. Awareness of national and international economic pressures on the value and importance of announced maxi-commodities with Hybrid Kynetic Group and Iran Khodro to confirm the turning point of an Italian historical company.