Case history

OGR – Officine Grandi Riparazioni.

The Scenario

After 1000 days of renovation and 100 millions of euro invested by Fondazione CRT, OGR – Officine Grandi Riparazioni di Torino, evolved from a factory in which trains were repaired to a research and innovation hub about art and technology. The launch event of the renewed OGR, now land of dialogue between visual and performative arts, was the so called Big Bang, from September 30 to October 14 2017. The Big Bang hosted the exhibition of musical artists such as Giorgio Moroder, Elisa, Ghali, The Chemical Brothers and the exposition of artworks of William Kentridge and Patrick Tuttofuoco.

The Challenge

Mailander and Relazioni Digitali coordinated the communication of the reborn OGR through press office, digital strategies and social media management, they enhanced the online reputation and managed the media planning and partnership for the launch event and for the initial phase.
During the first months OGR attended the Torino Art Week, launched the first big exhibition: “Like a moth to a flame”, the anthologic Krafterk show and the musical events Piano Lessons and Musica dei Cieli.