Case history

#MEF Museo casa Enzo Ferrari.

16° PREMIO ASSOREL – PUBLIC ADMINISTRATION FOR CASA ENZO FERRARI’S MUSEUM – IF YOU CAN DREAM IT, YOU CAN DO IT.

The Scenario

The Enzo Ferrari House Museum or MEF (Museo Enzo Ferrari) opened on 10 March 2012, kicking off Modena’s new international destination marketing plan. Mailander managed the strategic plan to a model that included a partnership between the Modena Chamber of Commerce and Emilia Romagna Tourist Authority through the jointly-owned company APT Servizi.

The Challenge

To make the MEF the heart of the new Modena, City of the Senses. Thanks to the communications project managed by Mailander, the museum attracted around 100,000 visitors and was seen by over 550 journalists, resulting in more than 3,000 press articles, 600 of which were outside Italy. The MEF has gained an eminent position amongst the most illustrious automobile museums in the world.

Gino Macaluso Foundation for Historic Cars

Gino Macaluso Foundation for Historic Cars

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Smart woriking P.A.

ACI and MAUTO together celebrating the 115th anniversary of ACI

ACI and MAUTO together celebrating the 115th anniversary of ACI

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FCA BANK and LEASYS Mobility at the service of the country

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Eletto Prodotto dell’Anno 2020

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Leasys with the most beautiful villages in Italy for the relaunch of tourism: “io noleggio italiano”

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Cinemambiente 23° edition

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Abbonamento Musei | AM-plify

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MAUTO – National Automobile Museum

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MIDO 2019

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Benvenuto Brunello 2019

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Monferrato On Stage

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FCA Bank and Leasys

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De’Longhi

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MAUTO Torino

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VTM – Vehicle and Transportation Technology Innovation Meetings

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Bocuse d’Or and Coupe du Monde de la Pâtisserie 2018

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Porsche – 70 years

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Salvaterra Day

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Terrazza Martini Milano

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OGR – Officine Grandi Riparazioni

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Expoferroviaria 2017

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Date Eyewear

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Casa Martini Opening Night

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Confidi in Italy.

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Five lex

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DHL Supply Chain

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Pininfarina 2017

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Milano Design Film Festival Store

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Veloviso

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Mido 2017 – Live The Wonder

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Eataly

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Benvenuto Brunello

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Casa Martini

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The Alba White Truffle International Fair

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Milano Design Lab

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Lagrange 12

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Fia

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Corporate INTL Global Awards

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Seat Pagine Gialle

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Consorzio del Brunello di Montalcino

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e-culture

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Social Media Training

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Unicredit Risk Academy

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Goods on rail

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Prima Industrie

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DiaSorin SpA

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Gruppo Trevi

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Pininfarina SpA

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Kairos

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Reale Mutua

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Unicredit Private Banking

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ECE – 56ª European Commodities Exchange

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Mido 2016 – Never Ending Wonder

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National Tourism Organization of Serbia

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Territorial marketing project for the internationalization process of Modena’s regional network

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Expoferroviaria e intertunnel

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XXIII World Congress of Architecture

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International Touristic guides

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Turin 2006 Winter Olympics

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Minas Gerais

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Museo nazionale dell’automobile di Torino

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Torino – Lyon

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Museo casa Enzo Ferrari

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Made in Piemonte

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Isola d’Elba