Case history

Monferrato On Stage

The Scenario

Promoting summer events of the little towns of Monferrato with a quality music festival: for this purpose six towns create Monferrato On Stage in 2016, a series of music festivals in the finest villages of Piedmont combined with the “food and beverage” proposal of the territory, thanks to the Pro Loco support. The number of towns grows over the years, 10 in 2017 up to 12 in 2018, symbol of increasing sensitivity of the local authorities for the local marketing.

The Challenge

Thanks to Mailander and Relazioni Digitali, in this edition, the challenge was moving the main focus of the event from “food and wine” sector to the music, holding in the same time a strong connection with the territory and its products. Conducting press office activities, social media management and a 360-degree communication plan, before and during the appointments, Monferrato On Stage reached the goal of becoming a real multi-target touristic asset.