The Scenario

MIDO at its 49th edition is most of all a meeting hub, with 59.500 people coming from 159 countries taking part of an event considered by the eyewear professionals as the best moment of entire sector. This edition was characterized by the high quality of worldwide products, the engagement of influencers and international opinion leaders, the development of a commercial network.

The Challenge

Amplifying the traditional and digital communication on all the fair asset, focusing on Instagram e YouTube with a strong enhancement of the MIDOTV, a tool dedicated to exhibitors, buyers, VIP and influencers that helps to communicate MIDO world towards all targets. From the field operators to the fashion and tech lovers, Mailander and Relazioni Digitali made the system MIDO updated to a Business to Human approach.