Case history

Mido 2017 – Live The Wonder

The Scenario

After the record edition of MIDO 2016, MIDO continues to be the most important international event dedicated to eyewear and the core business for its industry. Common ground between producing companies, buyers, designers, start-ups and fashion influencers, at MIDO 2017 the real stars are the optical devices, mostly glasses, designed also as fashion accessory to express the main trends.

The Challenge

Enhance the internationality and the cemented social presence of the event through the involvement of fashion and eyewear influencers and journalists from over the world. Thanks to a cross medial approach and a strategic integrated communication project, Mailander has magnified the attraction capacity of the MIDO universe, creating a fundamental event for more than only insiders.