The Scenario

The Kairos Group is one of Italy’s leading independent financial sector companies, renowned throughout Europe. Founded in London in 1999, it was accredited in Italy as the country’s first independent asset management company and has also been in the vanguard of those offering private banking services to high net worth individuals.

The Challenge

To position Kairos as an innovative independent operator in the financial sector, overcoming the initial resistance resulting from the poor image of hedge funds in Italy. Mailander has supported the company throughout its growth with a long-term integrated communications project linking diverse initiatives, from media relations, a coordinated image and the concepts for and organisation of high-profile events and conferences, to ad hoc sponsorships and campaigns, as well as the group’s internal communications.