Case history
Gino Macaluso Foundation for Historic Cars
The Foundation carries out an activity of dissemination and enhancement of its historic sports cars collection to expand the niche of vintage cars lovers, following what were the dream and passion of Gino Macaluso. With this purpose, the foundation organizes, promotes and participates in events, competitions, rallies, exhibitions, fairs, seminars, conferences, workshops related to the historic car, motoring and its protagonists.
Mailander has followed the project since its inception in 2018, designing and developing logo and brand identity, website, printed and digital communication materials.
Since 2018, moreover, the agency manages the social channels Facebook and Instagram, carries out press office activities and national and local media relations for the promotion of the operation on automotive, heritage, architecture, art and culture targets.