The Scenario

EXPO Ferroviaria is the main international railway industry event in Italy, organised every two years by Mack Brooks Exhibitions. The fair has become an occasion for the transport industry to reaffirm its role as a driver of development, and for exhibitors to present their sector-leading technology and know-how, generating business opportunities in Italy and Europe.

The Challenge

To increase the awareness and involvement of local, Italian and European institutional, political and economic actors by promoting the event to the generalist as well as specialist press. Mailander acted as the global consultant and key partner for the expo’s public and media relations, tasked in particular with the concepts and design of the opening convention, the coordinated image of the event and the management of its social content.