With the lockdown phase due to Covid-19, Mailander reinvented the annual Product of the Year awards night into a 100% digital event day, in just few days. Product of the Year Day for the first time welcomed the public online in real time and engaged the community in an participative way by offering valuable giveaways.
For the fifteenth Italian anniversary of the Award, Mailander re-designed the communication strategy of the Innovation Award by transforming the event into a public and online moment.
The 47 elected companies were given a digital stage for an ongoing dialogue with consumers.
Mailander implemented the digital platform, live streaming and social wall, a dynamic window with audience interaction, opening up to the worldwide network of Elected Product of the Year.