The Scenario

Valorizing the 10th anniversary of Eataly Lingotto as an occasion to enhance values, innovation, internationality of a brand well known all over the world. The goal is giving strength to Eataly philosophy and style through events, initiatives and projects about high quality food & beverage field, environment, new generation engagement, greater public that Eataly involves.

The challenge

The 2017 is an important year for Eataly. In 2007the first shop was opened in Torino, Lingotto, the hub of ‘Eataly planet’ and point of departure of this adventure. In these 10 years, Eataly changed the way to conceive the relation between food and consumer, proposing high quality products to a wide public with accessible prices. Today the world Eataly has 20 shops in Italy and 12 in the world, with 5500 workers. New projects for the future: Trieste, Moscow, Los Angeles, Toronto, Paris, London, and FICO Eataly World in Bologna.