Case history


The Scenario

ECAPITAL CULTURE offers courses for young potential arts entrepreneurs from the 8 towns in the Adriatic-Ionic macroregion. The training course is designed to support the establishment of innovative start-ups in the arts and culture tourism that aim to promote their local heritage and area. A key part of the course is the use of testimonials on the most interesting case histories of successful cultural and creative initiatives worldwide.

The Challenge

Mailander, with its experience in Destination Marketing and the direction of arts and tourism projects, played a role in the course with its latest destination marketing success story case history, Made in Piedmont. The course was structured to be participative, including elements of play and practical activities using interactive and facilitation aids.