The Scenario

The De’Longhi Group is active in 33 countries and sells all over the world, pursuing its commitment to create innovative products that bring style and practicality to the homes of its customers, making life better every day. Today the group entrusts the communication of the Braun and Kenwood brand products for the Italian market to Mailander and Relazioni Digitali.

The Challenge

Mailander and Relazioni Digitali follow the integrated communication plan for Braun and Kenwood products in Italy. A 360-degree activity that focuses on: PR, Media Relations, Digital PR, Press Office and sentiment monitoring, promoting and enhancing a historical Group of the Italian market and leader on a global level.