The Scenario

Casa Martini since the 1864 is the historic premises of Martini & Rossi near Torino. In June 2016 the museum open to the public, becoming nowadays the best enology and antiquity exhibition. The visitors can also join mixology class to learn all the secrets of the Martini beverage world.


The Challenge

In order to improve the visitor experience the Casa Martini museum should focus on interactive elements. Relazioni Digitali, the digital spinoff of Mailander created and developed a virtual reality corner: the Barman Wall. The most famous and appreciated cocktails are chosen by the visitors with a touchscreen totem and prepared and explained by Martini barmen in videos projected on the wall. Discover all the barman secrets.