Having a partner of the agency Mailander working alongside us at every stage of our journey proved essential for the growth of our communications and brand. We both share the value of independence, an invaluable asset in wealth management.
Paolo Basilico,Chairman and Managing Director of Kairos
Passion and dedication are two founding values that Pininfarina and Mailander have in common. The agency worked closely alongside us, providing highly-effective support in the management of a delicate metamorphosis that led Pininfarina to a radical, ground-up market repositioning.
Silvio Angori,Managing Director of Pininfarina
Mailander continues to be a strategic partner after 10 years. A partner with whom we have consolidated a strong relationship of mutual trust which has been key to the success of our projects. Professionalism, dedication, objectivity and concrete thinking are without doubt the attributes that best sum up Mailander.
Paolo Fontana,CEO of Tenute Salvaterra (previously CEO of Gancia SpA)
In Mailander I’ve found people who understood what was needed and were able to explain it to the different stakeholders involved. Their work is precious to all of us. I hope to meet them again. There is still a long and fruitful road for us to travel together. Bon voyage!
Angelo Pittro,EDT/Lonely Planet Italia
I met Carolina Mailander and then Monica and the whole of the Mailander agency towards the end of 1997, when I headed the glorious Financial and Markets team at the newspaper Il Sole 24 Ore. I was immediately impressed with Mailander’s style, distinguished by elegance and personal kindness, but above all by dependability, professionalism and efficiency.
Franco Locatelli,Director of FIRSTonline.info
The feeling was one of being completely understood, of having found the right people to talk to: always attentive but never invasive, capable of travelling with us, accompanying us for part of our journey.
Stefano Bellei,Modena Chamber of Commerce General Secretary
Mailander made my work simpler and easier. A close relationship was built and prioritised even when we didn’t end up working together.
Pianigiani Gaia,New York Times
We have maintained and increased the reputation of our brand over the years through Mailander’s ability to “recount” the value of our company over and above the individual episodes in its life.
Silvio Angori,Managing Director of Pininfarina
In Mailander, we found a dependable partner with whom we shared the same values, enabling us to strengthen them. The values of solidity, credibility, competence and professional ethics.
Gianfranco Carbonato,Chairman and MD of Prima Industrie SpA
During my 15 years in the extravagant world of tourism it has been rare for me to feel that I am dealing with people who understand real specific marketing needs. The need to tell a destination’s story and transform it through a modern marketing strategy that brings every different strand and language together to achieve success.
Angelo Pittro,EDT/Lonely Planet Italia
During the over twenty years for which I have worked with Mailander, I founded the independent economics and finance website FIRSTonline with Ernesto Auci, of which I am still a director today. Their dependability, but equally the creativity of their content and languages, are what most constitute our common ground and what most make me value Mailander.
Franco Locatelli,Director of FIRSTonline.info
Market positioning.
Each project positioning a product or service starts with an analysis of how it is perceived in the market and an in-depth benchmarking survey. This work allows us to identify which areas require special attention.
Mailander builds strategic brand identity and positioning campaigns that meet our clients’ needs and achieve their goals using innovative cross-media tools.
Support provided
- Benchmarking.
- Competitor, market and stakeholder mapping.
- Analysis and processing of results.
- Positioning and brand identity strategies.
- Development of marketing campaigns.
- Coordinated image development.
- Cross-media initiatives.
- Storytelling.

Ersel Group
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag Corporate/Brand reputation, RP e media relation, Strategia e consulenza

De’Longhi | Digital
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Fondazione 1563
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Bevinar
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Fondazione Gino Macaluso per l’Auto Storica
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

ACI and MAUTO together celebrating the 115th anniversary of ACI
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

FCA BANK and LEASYS Mobility at the service of the country
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Eletto Prodotto dell’Anno 2020
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Leasys with the most beautiful villages in Italy for the relaunch of tourism: “io noleggio italiano”
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Cinemambiente 23° edition
Corporate/Brand reputation, Digital, Main tag eventi, RP e media relation, Strategia e consulenza

Abbonamento Musei | AM-plify
Corporate/Brand reputation, Digital, Main tag eventi, RP e media relation, Strategia e consulenza

MAUTO – National Automobile Museum
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

MIDO 2019
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Benvenuto Brunello 2019
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Monferrato On Stage
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

FCA Bank and Leasys
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

De’Longhi
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

MAUTO Torino
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

VTM – Vehicle and Transportation Technology Innovation Meetings
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Bocuse d’Or and Coupe du Monde de la Pâtisserie 2018
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Porsche – 70 years
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Salvaterra Day
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Terrazza Martini Milano
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

OGR – Officine Grandi Riparazioni
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Expoferroviaria 2017
Corporate/Brand reputation, Digital, Eventi, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Date Eyewear
Corporate/Brand reputation, Digital, Eventi, Main tag eventi, RP e media relation, Strategia e consulenza

Casa Martini Opening Night
Digital, Eventi, Main tag marketing del territorio, Marketing del territorio, RP e media relation, Strategia e consulenza

Confidi in Italy.
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag Corporate/Brand reputation, RP e media relation, Strategia e consulenza

Five lex
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag Corporate/Brand reputation, RP e media relation, Strategia e consulenza

DHL Supply Chain
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag Corporate/Brand reputation, RP e media relation, Strategia e consulenza

Pininfarina 2017
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag Corporate/Brand reputation, RP e media relation, Strategia e consulenza

Milano Design Film Festival Store
Corporate/Brand reputation, Digital, Main tag eventi, RP e media relation, Strategia e consulenza

Veloviso
Digital, Formazione, Main tag marketing del territorio, Marketing del territorio, Strategia e consulenza

Mido 2017 – Live The Wonder
Corporate/Brand reputation, Digital, Eventi, Main tag eventi, RP e media relation, Strategia e consulenza

Eataly
Digital, Eventi, Main tag marketing del territorio, Marketing del territorio, RP e media relation, Strategia e consulenza

Benvenuto Brunello
Digital, Eventi, Main tag marketing del territorio, Marketing del territorio, RP e media relation, Strategia e consulenza

Casa Martini
Digital, Eventi, Main tag marketing del territorio, Marketing del territorio, RP e media relation, Strategia e consulenza

The Alba White Truffle International Fair
Eventi, Main tag marketing del territorio, Marketing del territorio, RP e media relation, Strategia e consulenza

Milano Design Lab
Corporate/Brand reputation, Digital, Main tag eventi, RP e media relation, Strategia e consulenza

Lagrange 12
Corporate/Brand reputation, Digital, Eventi, Main tag eventi, RP e media relation, Strategia e consulenza

Fia
Corporate/Brand reputation, Digital, Eventi, Main tag eventi, RP e media relation, Strategia e consulenza

Friuli Venezia Giulia
Digital, Eventi, Main tag marketing del territorio, Marketing del territorio, RP e media relation, Strategia e consulenza

Corporate INTL Global Awards
Main tag RP e media relation, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Seat Pagine Gialle
Comunicazione economica e finanziaria, Corporate/Brand reputation, Crisis Management, Digital, Main tag comunicazione economica e finanziaria, Main tag Corporate/Brand reputation, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Consorzio del Brunello di Montalcino
Digital, Eventi, Main tag eventi, Main tag marketing del territorio, Main tag RP e media relation, Main tag strategia e consulenza, Marketing del territorio, Marketing placement, RP e media relation, Strategia e consulenza

Unicredit Risk Academy
Comunicazione economica e finanziaria, Digital, Formazione, Main tag formazione, Strategia e consulenza

Goods on rail
Corporate/Brand reputation, Digital, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

Prima Industrie
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag comunicazione economica e finanziaria, RP e media relation, Strategia e consulenza

DiaSorin SpA
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag comunicazione economica e finanziaria, RP e media relation, Strategia e consulenza

Gruppo Trevi
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag Corporate/Brand reputation, RP e media relation, Strategia e consulenza

Pininfarina SpA
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag Corporate/Brand reputation, RP e media relation, Strategia e consulenza

Kairos
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag comunicazione economica e finanziaria, RP e media relation, Strategia e consulenza

Reale Mutua
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag comunicazione economica e finanziaria, RP e media relation, Strategia e consulenza

Unicredit Private Banking
Comunicazione economica e finanziaria, Corporate/Brand reputation, Digital, Eventi, Main tag Corporate/Brand reputation, RP e media relation, Strategia e consulenza

ECE – 56ª European Commodities Exchange
Corporate/Brand reputation, Digital, Eventi, Main tag eventi, RP e media relation, Strategia e consulenza

Mido 2016 – Never Ending Wonder
Corporate/Brand reputation, Digital, Eventi, Main tag eventi, RP e media relation, Strategia e consulenza

National Tourism Organization of Serbia
Digital, Eventi, Main tag marketing del territorio, Marketing del territorio, RP e media relation, Strategia e consulenza

Territorial marketing project for the internationalization process of Modena’s regional network
Digital, Eventi, Main tag marketing del territorio, Marketing del territorio, Marketing placement, RP e media relation, Strategia e consulenza

Expoferroviaria e intertunnel
Corporate/Brand reputation, Digital, Main tag strategia e consulenza, RP e media relation, Strategia e consulenza

XXIII World Congress of Architecture
Corporate/Brand reputation, Digital, Eventi, Main tag eventi, RP e media relation, Strategia e consulenza

International Touristic guides
Main tag marketing placement, Marketing del territorio, Marketing placement, RP e media relation, Strategia e consulenza

Turin 2006 Winter Olympics
Main tag strategia e consulenza, Marketing del territorio, Marketing placement, RP e media relation, Strategia e consulenza

Museo nazionale dell’automobile di Torino
Digital, Eventi, Main tag strategia e consulenza, Marketing del territorio, RP e media relation, Strategia e consulenza

Torino – Lyon
Corporate/Brand reputation, Main tag Corporate/Brand reputation, RP e media relation, Strategia e consulenza

Museo casa Enzo Ferrari
Corporate/Brand reputation, Eventi, Main tag RP e media relation, RP e media relation, Strategia e consulenza